AI that works in our own company every day. Built for your processes.
→ AI TrainingWe teach your team: on site, online or hybrid.
Calculate your price → Growth WorkshopOne day in the Highlight Towers. At the end, you hold your strategy in your hands.
More about the workshop → Vilsbiburg locationDigital agency in Lower Bavaria View all services →
Tolle Firma! Vor allem die Fotoshootings überzeugen. Hier arbeitet man mit Profis! Veronika Pöltl 
A free initial consultation, 30 minutes, via video, phone or on site in Munich.
Free initial consultationSAM AI · Training
On site at your company, online or hybrid. We do not teach tool by tool, we train on your real tasks. And we pass on what we have built in our own company over the years and use every day.
This is how we start every training. If you know how AI works, you get better results and spot mistakes faster.
Taking the magic out
AI is a thinking source of information that produces truths.
AI is applied probability.
AI knows nothing. It calculates which word is statistically most likely to come next. That is why an answer can sound logical and still be wrong.
Word by word, by probability
The AI does not look anything up. For every word it only asks what fits most likely now.
The sky is blue72 %and41 %the46 %sun63 %shines.58 %
Simplified numbers. In reality the AI works with word fragments, the principle stays the same.
Steering probability
A prompt is a magic spell you have to learn by heart.
Prompting means narrowing probabilities on purpose.
The more precisely you give the AI context, role, goal, constraints and format, the more useful the result.
The difference makes the difference
"Write me a LinkedIn post."→ The AI produces interchangeable text. Nobody reacts.
"Write a LinkedIn post for our tax firm. Audience: owners of small trade businesses. Goal: build trust. Tone: clear, personal, no fluff. Strong first sentence."→ The AI delivers the structure, you make it relevant.
The chemistry principle
In chemistry a catalyst speeds up a reaction, but without ingredients nothing happens. AI works the same way. Put in no expertise and nothing comes out. Put in experience and you get many times faster.
AI does not replace thinking. It rewards clear thinking.
How language models work, how to write clear instructions and how to spot when the AI makes things up.
FoundationsFind reliable answers with Gemini and NotebookLM, check sources and summarise long documents.
ResearchEmails, offers and presentations with ChatGPT or Claude. Images for social media and your own assistant for recurring tasks.
CreationClaude carries out steps for you, for example filling in a form or transferring data. That is your first small automation.
AutomationMost courses cover one tool per day. In real work you need several in a row. Gemini for research, Claude for the draft, an image tool for the graphic. That is how we practise, on one task from start to finish. Tools you already use, such as Microsoft Copilot, are included. Prompt writing is part of every training.
Customer research, personal offers, social media and newsletters.
Inbox, meeting notes, documents and spreadsheets.
Job ads, screening applications and internal communication.
Where AI pays off, what it costs, which risks exist and how to set up an AI policy.
Pick a format, set the number of participants, done. You see your fixed price right away. All prices net plus VAT.
Up to 4 participants in the base price. Every 2 more add half a practice day.
Extra days on site where we build your automations. 8 hours each.
No extra charge. We weight the training towards your topics.
Open seminars cost 400 to 900 € per person. From 3 to 4 people an in-house training is cheaper, and you practise on your own tasks instead of someone else's examples.
We clarify who takes part, which format fits and which tasks cost you time every day.
Short theory, then exercises. Everyone works on examples from their own area.
You get materials, prompt templates and a certificate of attendance listing the contents. Exercises for home included. Automation days follow on request.
Honestly: a training day mostly costs you your team's working time. That is why we practise on your tasks and not on textbook examples.
Accounting, inbox, content and lead research run on AI in our own company. Everything in the training is in daily use with us and tested on real cases. And whatever you do not want to build yourselves, we build for you.
We show which data may go into which tool, how to keep GDPR and copyright in view and what a simple AI policy for your company looks like.
At your office, at our place in the Highlight Towers or online.
On site in Zurich, Winterthur and the region, or online. Most recently we trained a team in Winterthur.
Landshut, Vilsbiburg and the region.
Across the German-speaking countries, in German or English.
For teams in small and mid-sized companies, from the office to sales to management. No prior knowledge needed.
On site is the most intensive. Online saves travel and suits smaller groups and follow-ups. Hybrid combines both and is our standard. The exercises are the same everywhere.
Fully online from €2,900, hybrid €4,900, two days on site €5,900, all net. Up to 4 participants in the base price, every 2 more add half a practice day. Calculate your fixed price above.
Usually from 3 to 4 participants. Then it is cheaper than single seats in open seminars, and you work on your own processes.
Since February 2025 the EU AI Act requires companies to ensure sufficient AI literacy for employees who use AI. Our training helps build that competence, and you receive a certificate of attendance listing the contents for your records. For Swiss companies this applies if they use or offer AI systems in the EU market.
Mainly ChatGPT, Claude and Gemini, plus image tools and NotebookLM. Tools you already use, such as Microsoft Copilot, are included.
You get materials, prompt templates and exercises for home. On request we come back for automation days and build the workflows you want to keep.
Calculate your fixed price or tell us who takes part and where you are based. We reply with a proposal.
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